How has Netflix evolved over time?

The Evolution of Netflix Netflix, the #1 source of downstream web traffic in North America, started off with a very different business model and has evolved over time, unlike many other companies that were at the top of their game at the height of video rentals.

How has Netflix changed over time?

The Evolution to Streaming: Recognising the shift in consumer behaviour and the rising popularity of online streaming, the marketing strategy of Netflix shifted and it introduced its streaming service in 2007. Initially, it offered a limited selection of movies and TV shows that could be streamed on personal computers.

How did Netflix become a global streaming service?

In 2010, it expanded its streaming service to Canada, followed by several countries in Latin America, Europe, and Asia. By investing in localised content and embracing cultural diversity, Netflix successfully tapped into a global audience, solidifying its position as a leading global streaming service.